UEFA Signs McDonald's As Sponsor Through 2017
by Associated Press (Article | Yahoo - May 26)
McDonald’s has signed a deal to sponsor all of Europe’s top-tier international soccer competitions through 2017. more details | go to article

Donovan Pitches Mexico Sports Lottery
by Stephen Wade (Profile/Interview | Yahoo - January 20)
American soccer star Landon Donovan is so famous in Mexico that he’s appearing in a new TV commercial for a product he’d never be promoting in the United States—gambling on a soccer lottery. more details | go to article

VW Reups With Multi-Year Agreement
by No Author Listed (Article | Soccer America - March 18)
These are tough times for sports leagues seeking to seal marketing deals, but Major League Soccer received a boost this week when Soccer United Marketing, MLS's marketing arm, reached an agreement with Volkswagen on a new multi-year partnership. more details | go to article

Clubs Feeling The Economic Chill As Sponsors Strip Their Names Off Shirts
by Kevin Eason (Article | London Times - March 10)
As many as 20 clubs in the top two divisions are said to be chasing new shirt sponsors and experts believe that they could face a financial reality check as they attempt to clinch deals over the next two weeks. Some are in a frantic race in the next few days to find sponsors willing to sign up to lucrative shirt deals worth an estimated £100 million a year to English football. more details | go to article

Crisis Could Hit Clubs’ Shirt Sponsorship Deals
by Antonella Ciancio (Analysis | Yahoo - February 26)
Fifteen top European soccer clubs are under pressure to renew their shirt sponsorships by next season as their contracts expire amid the economic downturn. more details | go to article

MLS Renews Panasonic For 3 Years
by Tripp Mickle (Article | Sports Business Journal - February 9)
At a time when renewing corporate sponsors is no guarantee, Major League Soccer has completed a three-year extension with Panasonic to remain the league’s official consumer electronics partner. more details | go to article

Amway Deal Significant In Current Economic Climate
by Tim Martin (Analysis | ESPN - February 1)
The San Jose Earthquakes recently announced Amway Global will become their first jersey sponsor, widely reported as a $2 million to $3 million annual investment for three years. more details | go to article