The Real World Cup Prize? Broadcast Rights
by Eric Pfanner (Analysis | New York Times - May 24)
In less than three weeks, 32 soccer teams from around the world will square off for the chance to lift the World Cup trophy in South Africa. Thirty-one of them will go home empty-handed. more details | go to article

ESPN, Inc. 2010 FIFA World Cup Schedule
by No Author Listed (Press Release | ESPN - January 27)
All 64 Matches Live and in HD; Mobile and Digital Coverage; Nightly Reairs more details | go to article

ESPN Formulates World Cup Game Plan
by Glen Dickson (Analysis | Broadcasting & Cable - November 30)
Network to build massive broadcast center in Johannesburg more details | go to article