Soccer Star Pads His Resume In New Adidas Ad by Greg Johnson (Profile/Interview | Los Angeles Times - June 26) Futbol will meet football in a new Adidas advertising campaign that starts today as the athletic shoe and apparel giant begins to leverage its sponsorship relationship with David Beckham, the soccer star who will join the Galaxy next month.more details | go to article
Signing Is A Team Effort by Greg Johnson (Profile/Interview | Los Angeles Times - January 12) It took some really big dealers to wrap up the $250-million package that will bring soccer star David Beckham to Los Angeles later this year to play for the Galaxy in Major League Soccer.more details | go to article